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Health Destination Pharmacy launched during PSA roadshow

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9 March 2016

A new, evidence-based program to reposition pharmacists as health care providers and pharmacies as a health destination in the community to provide high-quality healthcare has been launched as part of a successful national roadshow by the Pharmaceutical Society of Australia (PSA), Australia’s peak organisation for pharmacists.
The innovative Health Destination Pharmacy program provides everything a local pharmacy needs to increase their engagement with the community and better respond to and meet local health needs.

The new program also offers consumers greater access to pharmacist care and a wide range of minor ailment and professional pharmacist services.

PSA Chief Executive Officer Dr Lance Emerson said the response from pharmacists during the national roadshow – which covered 17 capital city and regional locations over the past month – had been very positive about the Health Destination program.

“Overall, we have reached more than 1000 pharmacists and industry leaders during the roadshow events – this is an outstanding response from pharmacists who are committed to learning about new initiatives to reduce the burden on our health system and hear the latest industry updates,” Dr Emerson said.

“After engaging one-on-one with hundreds of pharmacists, there was a recurring theme of owners having invested in programs that promised to transform their pharmacy business but haven’t worked.  A driving force for PSA bringing Health Destination to market is we don’t want to see pharmacy owners wasting limited funds on programs without evidence any longer.”

PSA Executive Director Policy Dr Alison Roberts said PSA had developed and extensively-tested the Health Destination Pharmacy model that supported pharmacists and pharmacy staff to provide high-quality consumer healthcare.

“We know from years of evidence and experience in successive Community Pharmacy Agreements that simply providing people with tools, even high quality tools, and leaving them to make changes alone doesn’t work,” Dr Roberts said.

“The change process is more complex and a tailored, on-site coach is what has been proven to work.  This is what sets Health Destination apart from other approaches.”

PSA National President Joe Demarte said the Health Destination Pharmacy program contained all of the key elements that are shown to work to achieve change and generate financial results for pharmacies.

“The program is informed and endorsed by multiple industry leading experts in each area of pharmacy practice, bringing together the best of the best, in a tried and tested program,” Mr Demarte said.

“The program is also tailored to individual pharmacies to provide health solution that meet local community needs.

“Importantly, the Health Destination Pharmacy program also provides a viable, value-adding business platform to ensure sustainability of pharmacies in the current and challenging economic environment.”

For more information, visit www.healthdestinationpharmacy.com.au


The following information provides important background information about the Pharmaceutical Society of Australia (PSA) and its new Health Destination Pharmacy program.

Pharmaceutical Society of Australia (PSA)

·         The PSA is the peak organisation for pharmacists representing 29,000 pharmacists working in all sectors and across all locations across Australia.

·         The core business of PSA is practice improvement in pharmacy by providing continuing professional development and practice support, in order to improve the health of Australians.

Health Destination Pharmacy

·         The PSA’s ground-breaking Health Destination Pharmacy program will give Australian consumers greater access to a wide range of health and professional pharmacist services while increasing customer loyalty and consumer use of pharmacies as a healthcare destination.

·         The Health Destination Pharmacy program is evidence-based with proven results, backed by industry leaders, and is being delivered by Australia’s most experienced experts in pharmacy change.

·         The pilot stage of the Health Destination Pharmacy program, conducted in 2013 by the PSA, found pharmacies actively participating in the model provided a stronger focus on patient self-care, increased delivery of evidence-based professional services (particularly focusing on assisting patients with minor ailments), leading to greater patient loyalty.

·         The Health Destination model is a tried and tested, timely solution to help pharmacists adapt their practice and align their human and other resources toward a more health focused, financially sustainable pharmacy model.

·         The PSA aims to work closely with pharmacies and pharmacists to make the Health Destination Pharmacy evidence-based program widely available to pharmacies across Australia.

Find out more information: www.healthdestinationpharmacy.com.au

Media contact:   Brad Watts
Executive Director, Communications
0487 922 176

This item is listed in the following categories: • 2016 media releasesNews


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