PSA is moving to the implementation phase of the Health Destination Pharmacy project, an initiative which will give consumers greater access to a wide range of minor ailment and professional pharmacist services while increasing customer loyalty and consumer use of pharmacies as a healthcare destination. This model of pharmacy practice repositions the pharmacist as a primary healthcare provider and the pharmacy as a healthcare destination.
Centered on health and delivery of evidence-based services, this model is predicated on improved health outcomes and sustainable business practices. The pilot stage of the Health Destination Pharmacy model, conducted in 2013 by PSA and Bruce Annabel, found pharmacies actively participating in the model provided a stronger focus on patient self-care, increased delivery of evidence-based professional services (particularly focusing on assisting patients with minor ailments), leading to greater patient loyalty and increased sales, especially in the S2/S3 area. Pharmacies actively implementing the full HDP model during its trial phase reported an average profit after 9 months of approximately $80,000 (ranging between $24,000 and $163,000 profit), including an average of around 13% gross profit growth over 9 months.
The HDP model is a tried and tested, timely solution to help pharmacists adapt their practice and align their human and other resources toward a more health focused, financially sustainable pharmacy model. The PSA aims to work with industry over the next 6 months to make the HDP more widely available to pharmacies.
The PSA will be providing regular updates and further information. Click on this link to find out more and register your interest.
Find out more about the HDP
Read about it:
- The PSA health destination trial – case study 1 (from Australian Pharmacist February 2014)
- Read Dr Alison Roberts’ article from the January 2014 edition of Australian Pharmacist
- View the Health Destination Pharmacy e-Book (desktop and laptop computers only; this eBook will not display on tablets or smartphones)
Watch the videos:
Pharmacy Support Program
PSA’s Pharmacy Support Program offers pharmacies across Australia access to an facilitator or coach to support you in your pharmacy to implement professional services, to effect change and address implementation challenges. This method has been demonstrated to result in significant and – importantly sustained improvements in practice organisation, processes and service delivery.