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PSA Lifetime Achievement Award

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19 October 2012

 A Tasmanian pharmacist who was a leading innovator in the development of personal records systems and counselling materials has been   named as the 2012 recipient of the Lifetime Achievement Award at the PSA’s Excellence Awards announced in Melbourne today. 

Colin Trevena was recognised as being a “revolutionary” who developed a patient record card system which paved the way for the introduction of the computerised systems which are now part of the everyday environment in Australia’s community pharmacies. 

Mr Trevena said he was surprised at being named for the honour, as he was not aware he had been nominated. 

“It meant recognition of more than 50 years as a pharmacist – publicly representing a belief that community pharmacy’s success and future lay in developing and maintaining positive pharmacist-to-patient relationships,” Mr Trevena said.   

“It meant recognition of family – particularly Laurel, my wife of nearly 50 years, my peers and business partners, who supported, enthused and constructively criticised my objectives as I strove to create and supply appropriate resources to foster and promote patient counselling as part of a community pharmacy practice business model. 

“It makes me reflect on my career commencing as an apprentice, then student and office bearer in SUPA, a country pharmacy manager leading to the 1970 purchase of the Boorowa Pharmacy in country NSW.   There we built a highly successful pharmacy practice business model based on personal service delivery using knowledge based resources.

“I developed unique tools in support of the service we provided which had a wide commercial future.   Those successful commercial outcomes probably raised my profile which has apparently resulted in this award which I gratefully accept.” 

Patrick Davies, CEO of Symbion, sponsors of the awards for the eighth consecutive year, paid tribute to Mr Trevena. 

“The Lifetime Achievement Award is the most prestigious recognition of the huge and ongoing commitment Colin has made to Australian pharmacy throughout his distinguished career,” Mr Davies said.

“I congratulate Colin as a most worthy recipient of this award which we are proud to sponsor. What Colin did was pioneer an approach that is now part and parcel of all pharmacies and has greatly helped to improve patient health outcomes.” 


MEDIA CONTACT:                    Peter Waterman 0487 922 176

This item is listed in the following categories: • 2012 media releases

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