Innovating pharmacists win big in PSA25 Shark Tank

1 August 2025

 

Two pharmacist-led innovations have recieved investment from the Pharmaceutical Society of Australia Foundation’s Pharmacy Shark Tank as part of PSA25 in Sydney.

 

The winning pitches were selected by a panel of expert Sharks, including national business heavyweights Cathie Reid AM, Rhonda White AO and Paul Naismith, joined by PSA Chief Financial Officer Nick Foster CA.

 

Queensland-based brothers Alfred and Viknesh Bramasta recieved a $3000 investment for PillFlow, a web-based software platform tailored for community pharmacies, designed to optimise the management of dose administration aid systems, reducing errors, streamlining workflows, and ensuring patients receive accurate packs.

 

Adam Choker recieved a $5000 investment for EasySplit, a semi-automated tablet-cutting device aimed at improving the safety, speed, and affordability of medication preparation processes, particularly for the packing of dose administration aids.

 

Choker also took out the People’s Choice Award, decided by audience vote, bringing his total investment to $7000.

 

Pharmacy Shark Tank is proudly sponsored by the PSA Foundation, which supports innovative initiatives that advance the pharmacy profession and improve the health of Australians.

 

PSA National President and Foundation Chair Associate Professor Fei Sim FPS congratulated the winners and all participants for their bold thinking and passion for the future of pharmacy.

 

“The Pharmacy Shark Tank showcases the energy, creativity, and commitment of the next generation of pharmacy leaders,” Associate Professor Sim said.

 

“It’s inspiring to see pharmacists from diverse areas of practice, early-career pharmacists and students putting forward solutions that challenge the status quo and aim to deliver better health outcomes for patients. These are the ideas that will shape the future of our profession.

 

“The PSA Foundation is proud to support this initiative, backing pharmacists who are stepping up to lead change through innovation and collaboration.”

 

PSA congratulates all finalists for their outstanding contributions and thanks the PSA Foundation and Shark Tank panellists for making this exciting event possible.

 

Media contact:   Georgia Clarke   M: 0480 099 798  E: georgia.clarke@psa.org.au